Target Audience

Demographics

target audience 15-19

location - town - as it makes it relatable for the audience watching
gender - female
income level - minimum wage
education level - GCSE/ Alevels
family status - siblings
occupation - part time/ weekend job
ethnic background - English
personality -having a sense of humour - amusing
attitude - open minded
values - friendship and relationship
intrests/ hobbies
lifestyle- balancing education work and social life
behaviour -

Psychographics are more personal characteristics of a person including

•  Personality

•  Attitudes

•  Values

•  Interests/hobbies

•  Lifestyles

•  Behaviour

our target audience will be in school/college and will probably relax by going to the cinema or shopping

they can  use social media such as to find out information about the film

•Are there enough people that fit my criteria?

yes most teenagers go to the cinema to relax

•  Can I reach them with my message? Are they easily accessible?

yes I can use social media