we used the word tomorrow because kids are always looking to the future - our target audience
and productions is a word that was used on a lot of film companies logos (I noticed this in my research) the image used is in a cinema - where the film will be first shown- also the chairs are red and that is stereotypical for a cinema
the font is in Castellar which looks bold and professional
also the tiered seating gets lighter the higher it goes up - the more you achieve the brighter the future looks. (something teens are told a lot.)
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